We believe that the most useful ad format for mass recruitment is the advertisement with an application form. Just imagine: potential candidates see the ad in their news feed. Then, by clicking on it, they proceed to an auto-filled form. With their consent, there is already a name, surname, age and phone number. All they are left to do is to select the desired position from the proposed list and hit send. Then, there was an option to go to the company website or community and learn more about it.
This ad format has two benefits. First of all, you can quickly process incoming applications (you get instant notifications into private messages on CRM). Second, it is possible to customize the application form. You can select questions and the way to fill in: offer the user a multiple-choice or a free-form answer.
Also, an ad with the application form allows you to collect a retargeting audience immediately. A way to do this is to specify the pixel at the moment of creating a new form. The pixel will remember everyone who opened it. So you can catch up with those who were interested in the company vacancies but didn’t apply for some reason.